about the project
TFLR Fitness is a small, athletic gear business located in Des Moines. Their mission is to bring chic and classy athletic apparel to the plus-sized market. I was able to thoughtfully curate an elegant, yet edgy brand, that caters toward the athletic community. The added pop of pink in the color palette, sets the brand apart from the sea of black and grey that saturates the athletic apparel market.
TFLR Fitness
branding, illustration, collateral
